Each product is developed as an ode to memories from founder Elise Pioch's childhood in the South of France. “They are like Proust’s madeleine for me! I named the brand after my grand parents, Jeanine and André Balzac, who taught me their sensibility and style.”

From her experience working in fashion in Paris and Sydney, Elise sought to create a range that was both nostalgic and sentimental. Working with makers and perfumers in Australia, France, Japan and Mongolia she has created a range of signature objects that evoke olfactive memories or experiences.